The YouTube team seems to be looking for new ad formats that are less annoying. Invasive or intrusive ads are often one of the reasons users turn to adblockers. YouTube seems to be aware of this, as ...

YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances ...

YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users. YouTube has added a Promotions Tab to let creators promote their ...

YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? YouTube is testing a new AI Overviews carousel. It will appear in ...

In an ongoing effort to enhance the user experience on its desktop platform, YouTube has begun a targeted rollout of a redesigned interface to a select group of Premium subscribers. This follows an ...

YouTube, one of the oldest and most popular video streaming platforms, is rolling out a new AI remix feature for Shorts, a short-format video on the platform. The new ...

After launching Premium plans, YouTube is planning to bring a short video platform. In fact, the company has already started testing a platform called Clips that will allow users to create short ...