Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

One year ago, I wrote a research note on defined outcome strategies — which most commonly include buffer strategies. Defined outcome ETFs let investors stay in an investment while managing risk. One ...

A successful digital strategy empowers the business, its leadership and its workforce. Implementing digital business, e-commerce and digital marketing must be approached selectively and with careful ...

A channel strategy is a vendor's plan for delivering a product or service to end customers through direct or indirect sales channels. It defines the structure, partners, and tactics used to distribute ...