Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

When marketers talk about programmatic advertising, they picture a clean pipe: a brand puts a dollar in one end, an algorithm ...

The recently released dentsu e4m Digital Advertising Report saw digital ad spends in India overtake TV for the first time, even as various verticals invested their ad dollars across digital’s ever ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising is one of the main growing trends of the last decade and is becoming more and more used by big and smaller players across all industries According to the eMarketer forecast, ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...