As sponsors of England rugby, the mobile brand O2 needed to replicate its success with the Priority experience at music venues (enabling customers to book earlier than others) for their rugby-loving ...

England Rugby this morning penned a deal with O2, extending the partnership between the two organisations to 35 years. The extension will see O2 remain the front-of-shirt sponsor for England Rugby’s ...

O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature ...

The Alex skill, named ‘Wear the Rose with O2’ will launch ahead of the Quilter Internationals this autumn and feature exclusive content from Jonny Wilkinson, including his thoughts on the England ...