OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers ...

The life insurance industry is experiencing unprecedented transformation in 2025, driven by technological breakthroughs, sophisticated data analytics and fundamental shifts in consumer behaviour.

These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...

The news: The FTC warned 21 companies that market or generate sales leads for Affordable Care Act (ACA) marketplace health insurance plans about making deceptive claims related to their products.

The insurance industry has historically been slow to adopt new technologies – often relying on traditional outreach, marketing and client management methods. However, digital transformation has taken ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Artificial intelligence is helping insurers move beyond mass communication to contextual, trust-led storytelling at scale, observes Bhayana For decades, insurance marketing has carried one of the most ...

In the insurance industry, an "X-date" refers to a policy's expiration or renewal date. With Insurance X-Date Mailers, insurance marketers can mail postcards to homeowners right before their insurance ...

CLEARWATER, FL / ACCESS Newswire / August 18, 2026 / The 2027 Annual Enrollment Period (AEP) opens October 15 and closes December 7, a 54-day window that will define the year for most licensed ...