Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, there are ...

Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.

Two new goal types allow you to measure user engagement and branding success on your website with the option to set thresholds for time on site and pages per visit. Furthermore, you can now define up ...

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness. Profit Acuity releases GA4-focused guide enabling ...