When Facebook (FB) announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and ...

Facebook’s recent courtship of publishers – like its attempt to move them onto Instant Articles, paying them to produce Facebook Live videos and allowing the posting of sponsored posts on their feeds ...

It seems like Facebook’s favorite pastime is messing with its algorithm, to the terror of brands, media, and consumers everywhere. With each tweak, unexpected ...

Facebook’s algorithm decides which posts you see by ranking them based on predicted engagement, timeliness, and relevance. Understanding its mechanics can help you create content that stays visible ...